Resource Mobilisation

   MSW Notes > NGO Management 

7. Resource Mobilisation

Meaning:
Resource mobilisation is the process by which NGOs gather financial, human, and material resources to implement their activities.

Types of Resources:

• Financial: Grants, donations, crowdfunding, corporate social responsibility (CSR) funds.
• Human: Volunteers, skilled professionals, community workers.
• Material: Books, clothes, medicines, equipment.

Strategies:

• Networking with donors and corporations.
• Organising fundraising events and campaigns.
• Membership drives and subscription fees.
• Using digital platforms like Milaap or Ketto for crowdfunding.

Example:
Smile Foundation mobilizes resources through partnerships with corporate CSR initiatives, raising funds for education and healthcare programs for underprivileged children.

Conclusion:
Effective resource mobilisation ensures sustainability and independence of NGOs, reducing over-dependence on single funding sources.